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Drive Traffic to Your Live Webcam!

January 01, 2018

1: Choose the right WEBCAM solution for your business. 

This can be a daunting task. You will want to consider the IP camera type – PTZ Camera (Pan/Tilt/Zoom) or Fixed Camera.  Also, the right camera enclosure for your environment - self cleaning enclosure for coastal environments, extreme cold enclosure, extreme heat… HDOnTap specializes in designing, building and installing webcam solutions to fit your business’s needs.  Whether a simple solution or an elaborate off-grid powered wireless network remote solution.    


2: LIVE CAM Placement. 

Choosing a location for your live cam, taking the sun and lighting into consideration is extremely important.   Proper mounting of the webcam is also something to consider – especially for large zoom cameras.


3: Choosing the right LIVE VIDEO streaming solution.

The are many live video streaming service options including Time-Shift streaming, transcoding and adaptive stream delivery, Time-Lapse video and the list goes on.   HDOnTap representatives can help you choose the service that best fits your needs.


4: Make YOUR WEBCAM visible.

This is very important. Your own website should promote your live cam. Make the link to your live cam obvious and easy to find on your main landing page. Don’t burry the link in a pull-down tab or make it difficult to find. 


5: Use what you already have in place. 

If you currently have an email newsletter, blog, Facebook page, Instagram, etc. – be sure to mention your new webcam. When you mention your new webcam include a link that links straight to your webcam page. 


6: Write a press release.

Give your press release a captivating headline and an opening sentence that sums up the most important details of the message you are conveying. Tell the media what is special about your location or how you are using your webcam. 


7: Use Social Media.

You can do more than just announce your new webcam on social media sites. Allow your followers to interact and share your live webcam content by Facebook “Liking” or sharing the live cam link with friends. Run promotions or contests such as a contest where people can take an image snapshot from your live webcam that includes a watermark logo of your company’s logo, share it on your Facebook page and the best image wins. Allowing viewers to share your webcam content on social media sites gives you the opportunity to reach a broader network of people. 


8: Combine Marketing Efforts.

Get local businesses involved. Allow other businesses such as restaurants or attractions to put your live webcam on their websites. Add a watermark logo to the live video stream so visitors to the other websites know it’s your live webcam. You can also insert pre-roll advertisements of current company promotions on the live video stream and link them back to your webcam page that contains more information about your promotions. 


9: Use the real estate wisely.

You will quickly find that the live cam page on your website gets the most traffic.   Don’t just embed the video on its own page with nothing around it.   Take advantage of the real estate on the page around the live stream to promote specials, services or re-direct traffic to other parts of your site.


10: Obviously SEO! 

Search engine optimization dictates whether viewers will find you through search engines such as Google, Yahoo & MSN. First, make sure your website with your webcam has clear titles and descriptive text. Don’t just leave the page empty with a webcam interface because search engines will not know what the page is about. Second, Your goal is to have more inbound links from trusted websites. Instead of labeling your inbound links “click here” rename them to “ABC Resort Webcam”. 


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For over 20 years, HDOnTap has provided live streaming solutions to resorts, amusement parks, wildlife refuges and more. In addition to maintaining a network of over 400 live webcams, HDOnTap specializes in design and installation of remote, off-grid and otherwise challenging live streaming solutions. Contact press@hdontap.com for all media needs, including images and recordings.