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Why You Need to Start Broadcasting Your Webcam on Facebook Live Right Now!

Posted by Tiffany Sears on August 27 2018 | Categories: INNOVATION

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why you need to start broadcasting your webcam on facebook live right now!

 

Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek.

 

Did you know you can stream your live webcam directly to Facebook Live via HDOnTap's Customer Portal? HDOnTap makes it easy for its customers to broadcast their live webcam to Facebook Live at anytime! Contact HDOnTap for more information. 

 

 

Benefits of Streaming Your Webcam to Facebook Live: 

 

IT'S A COST EFFECTIVE STRATEGY. 

It doesn’t matter who you are, businesses always look to cost-effective strategies when it comes to social media marketing. And with the influx of video, it’s hard to stay on budget and provide beautiful, attention-grabbing content to your followers. You have already done the hard part by setting up a live webcam on your website, so take it a step further and expand your reach by streaming your webcam on Facebook Live! 

 

BETTER CONNECT WITH YOUR SOCIAL MEDIA FOLLOWING.

Easily one of the best benefits to using Facebook Live for business is its personal approach to content. Use Facebook Live as a quick Q&A session answering real-time questions regarding your business, an upcoming event or current situation. 

 

DRIVE EVEN MORE TRAFFIC TO YOUR LIVE WEBCAM PAGE. 

Another benefit to Facebook Live is it can be a true source of traffic for your Facebook Page and Live Webcam page on your business website. Live videos simply drive more engagement and if you promote your content well, it could keep users coming back. In fact, Facebook Live videos drive more engagement than standard video content. Facebook recently said Live videos can drive 10 times more comments because of the real-time connection between users. In your Facebook Live post include a link back to your website as well as insert the webcam link in the real-time comments as you are engaging with viewers. 

 

BUILT IN ANALYTICS TO TRACK WEBCAM PERFORMANCE. 

Facebook Live has a built-in analytics platform that lets you track a wide variety of statistics on your videos such as: Post Performance, Audience Engagement, Viewer Retention, Clicks, Reach and Negative Feedback. Use these analytics to see how your live webcam efforts are paying off on social media. 

 

 

5 Ways to Use Facebook Live: 

 

1. BROADCAST A LIVE EVENT. 

Is there a major event happening at your webcam location such as extreme weather, big waves, snow covered mountains, a beautiful sunset or live concert, etc.? Use Facebook Live to reach more viewers and promote your live webcam page. 

 

2. CONDUCT A Q&A SESSION.  

Facebook Live allows you to answer your followers’ questions in real-time. This gives you an opportunity to engage with viewers when they’re most interested. People tend to pay more attention to things like interviews or Q&A sessions if they are happening live. 

 

3. SHARE INDUSTRY-RELATED UPDATES. 

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following.

 

4. CUSTOMER SERVICE & FAQ'S.

Customer service is an important part of any business. Chances are, you answer every question that comes in, even if it’s a repeat question. While it’s important that you respond to every question, this can eat up a lot of time. Fortunately, this is an area where live video can be useful. 

 

5. ANNOUNCE AN UPCOMING EVENT.

Once you’ve planned the event, create a post to let fans know you have a special announcement to make. Then, share specific details about your event on your Live video.

 

 

For more information contact HDOnTap: 858.481.4096 or .(JavaScript must be enabled to view this email address) 

Picture of Tiffany Sears

Author: Tiffany Sears

Tiffany has a diverse background, including 10+ years of professional experience specifically in management and customer service. She earned her Bachelors of Science in 3.5 years at Loyola Marymount University with...

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